目 录第1章摘要 ··············································4第2章公司简介2.1 公司组成及注册 ·······································82.2 发起背景 ·············································82.3 公司整体发展战略 ·····································82.4 文化建设 ·············································11第3章产品和服务3.1 产品和服务描述 ······································143.2 公司特色和优势 ······································14第4章市场分析4.1 市场总体背景 ········································184.2 宏观环境分析 ········································194.3 市场需求分析 ········································264.4 市场调查与预测 ······································27第5章营销战略5.1 市场营销战略 ········································355.2 SWOT综合分析及应对策略······························42第6章营销策略6.1 产品策略 ············································446.2 品牌战略 ···········································466.3 价格战略 ············································476.4 渠道 ················································486.5 促销战略 ············································496.6 附件 ········································...
