湖北省汽车产业国际竞争力的分析与提升路径研究分析 工商管理专业VIP专享

湖北省汽车产业国际竞争力的分析与提升路径研究摘 要随着我国改革开放的不断深化，我国经济社会发展呈现出良好的发展态势，使得我国很多优势和特色产业取得了长足发展，但目前我国优势和特色产业在国际竞争力方面还存在很多不足之处，有必要对我国优势和特色产业竞争力问题进行深入的研究。本文对我国汽车产业国际竞争力进行了研究，以湖北省汽车产业作为研究对象，分析了湖北省汽车产业的发展现状，特别是对湖北省汽车产业存在的品牌意识淡薄、经营管理缺陷、文化挖掘不足、国际知名度低等方面存在的问题进行了分析；接着对湖北省汽车产业的优势及劣势和对湖北省汽车产业竞争力影响因素进行分析，以期找出对湖北省产业竞争力最大的影响因素；最后从制定国际品牌发展战略、加强经营管理资源整合、突出汽车产业文化传播、大力实施创新发展策略、完善政府产业引导机制等方面提出解决对策。关键词：湖北省；汽车产业；国际竞争力；提升路径 abstract Along with the deepening of reform and opening up, China's economic and social development, showing a good development momentum has many advantages and characteristic industry in China has been a rapid development, but at present our country advantage and characteristic industry there are many deficiencies in the international competitiveness, it is necessary for our country's advantage and characteristic industry competitiveness problems in-depth study. In this paper, the our country automobile industry international competitiveness was studied, with automobile industry of hubei province as the research object, analyzes the current development of automobile industry of hubei province, especially in automobile industry of hubei province brand consciousness, existing in the management of the defect, lack of culture mining, low international visibility, problems are analyzed; Then the advantages and disadvantages of the automobile industry of hubei province and analyze the hubei province automobile industry competitive power influencing factors, in...