江西赣南脐橙出口策略研究分析 国际贸易专业

江西赣南脐橙出口策略研究摘要在赣州地区，赣南脐橙已经成为了明星产品，相比于其他农产品而言，其品牌价值已经遥遥领先，在赣州地区属于最为主要的农产品牌。不断壮大的赣南脐橙已经为赣州地区的经济带来了极大的推动效果，解决了农村数十万的劳动力，其相关配套产业也带来了众多就业岗位。然而，随着产量的不断增加，全国出现了销售饱和的情况。为了能够突破这一发展瓶颈，只有通过出口的方式来实现全新的销量增加，也才能够获得更多的利润增长。本文的研究对象为赣南脐橙，主要的研究方法为文献与综合分析相结合，以赣南目前的出口情况为基础进行分析，，将其中潜藏的问题予以挖掘，并找出其中的具体原因，然后，以目前的问题为基础给出了能够为赣南脐橙扩大出口额度的针对性方案。关键词：赣南脐橙；出口现状；出口策略Study on Export Strategy of navel Orange in Jiangxi ProvinceAbstractIn Ganzhou, navel orange has become a star product. Compared with other agricultural products, the brand value of navel orange is far ahead, and it belongs to the most important agricultural brand in Ganzhou. The growing navel orange in southern Jiangxi has brought great effect to the economy of Ganzhou, solved hundreds of thousands of labor force in rural areas, and brought many jobs to its related supporting industries. However, with the continuous increase of production, there has been saturation of sales throughout the country. In order to break through this development bottleneck, only through the export way to achieve a new increase in sales, but also to get more profit growth.The research object of this paper is navel orange in southern Jiangxi. The main research method is the combination of literature and comprehensive analysis. Based on the current export situation in southern Jiangxi, the potential problems are excavated, and the specific reasons are found. Then, based on the current problems, a specific plan is given to expand the export quota of na...