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中国讲座网商业计划书公司名称：上海度尔网络信息技术有限公司网址：公司地址：浦东张杨路188号汤臣中心A1416联系方式：Tel:021-58400675Fax:021-58400659Mobile:13801666803Contact:胡安军完成日期：2005年4月30日上海度尔网络信息技术有限公司中国讲座网商业计划书1中国讲座网简介32中国讲座网营销规划52.1营销规划概要..............................................................................................................................52.2宏观环境和行业环境分析..........................................................................................................62.2.1中国讲座网政策法律环境...............................................................................................72.2.2中国讲座网经济环境.......................................................................................................92.2.3中国讲座网社会文化环境.............................................................................................112.2.4中国讲座网技术环境.....................................................................................................132.2.5中国讲座网行业环境分析.............................................................................................142.3营销调查....................................................................................................................................162.3.1中国讲座网用户行为调查.............................................................................................162.3.2中国讲座网市场潜量估算.............................................................................................212.4营销战略....................................................................................................................................222.4.1中国讲座网市场细分.....................................................................................................242.4.2中国讲座网目标市场.....................................................................................................262.4.3中国讲座网价值定位.....................................................................................................272.5营销战术....................................................................................................................................302.5.1中国讲座网产品组合.....................................................................................................312.5.2中国讲座网价格策略.....................................................................................................332.5.3中国讲座网渠道开拓.....................................................................................................352.5.4中国讲座网网络营销.....................................................................................................352.5.4.1网站建设......................................................................................................................352.5.4.2SEO搜索引擎优化.....................................................................................................392.5.4.3搜索引擎竞价排名......................................................................................................422.5.4.4Email营销...................................................................................................................472.5.4.5口碑传播............................................................