台山海骏达花园2009年7月-2010年2月推广方案撰写人：陆正方吴展祺二零零九年七月三日一、客户分析.........................................................................................................4（一）登记客户情况分析............................................................................................4（二）成交客户情况分析............................................................................................9二、项目前期推广回顾................................................................................................11（一）户外广告...................................................................................................11（二）纸媒报广...................................................................................................13（三）电视广告...................................................................................................14（四）电台广告...................................................................................................14（五）网络及杂志.................................................................................................15（六）短信.......................................................................................................16（七）活动.......................................................................................................16三、竞争对手分析....................................................................................................20（一）碧桂园.....................................................................................................20（二）华侨花园...................................................................................................26（三）台山海骏达花园与碧桂园、华侨花园对比分析...................................................................27四、推货节奏........................................................................................................29（一）货量分析...................................................................................................29（二）推货节奏...................................................................................................35五、开盘方式........................................................................................................36（一）开盘方式选择...............................................................................................36（二）两种开盘方式优缺点对比.....................................................................................37（三）开盘方式建议...............................................................................................38六、开盘优惠、团购优惠及介绍奖励....................................................................................39（一）开盘优惠...................................................................................................39（二）介绍奖励...................................................................................................41（三）团购优惠方案...............................................................................................42七、推广计划........................................................................................................43（一）整体推广思路...............................................................................................43（二）7月...
