第1页共55页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共55页首届“易趣杯”全国大学生电子商务大赛目录第一章公司简介...........................................41.1、创意缘起..............................................41.2、公司标志..........................................41.3、公司战略与规划....................................51.3.1、公司战略..........................................51.3.2、公司规划..........................................51.4、财务数据..............................................6第二章市场分析..........................................62.1、国内外玩具市场发展现状...............................62.2、重庆市玩具市场发展现状...............................72.3、重庆市消费者现状.....................................72.4、目标市场细分..........................................92.4.1、按购物方式划分..................................92.4.2、策略...........................................102.5、市场竞争分析.........................................112.5.1优势..............................................112.5.2劣势.............................................112.5.3机会..............................................11第2页共55页第1页共55页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共55页2.5.4威胁.............................................12第三章产品与服务.......................................123.1、产品.................................................123.2、服务.................................................133.2.1玩具零售及批发...................................133.2.2网络销售服务.....................................133.2.3大型玩具定购.....................................133.2.4成套儿童游乐场玩具定购..........................133.2.5自制玩具DIY.....................................133.2.6定制玩具（网上网下）............................13第四章团队管理.........................................144.1、组织结构.............................................144.1.1、第一阶段.........................................144.1.2、第二阶段.........................................154.1.3、第三阶段.........................................154.2、部门职能描述.......................................164.3、人力资源开发.........................................194.3.1、管理理念.........................................194.3.2、人力资源规划.....................................194.3.3、人员招聘与甄选...................................204.3.4、培训与开发——“培训福利化”..................204.3.5、效绩评估.........................................204.3.6、薪酬体系——公平、合理、有竞争力...............21第五章公司ERPSCMCRM的应用.........................225.1、ERP225.2、SCM235.3、CRM255.4、KM..................................................27第六章营销策略.........................................286.1、产品定价和促销......................................286.1.1、产品的销售及促销定价策略........................286.1.2、产品的设计与研发................................306.1.3价格策略.........................................306.2、促销策略.............................................316.2.1、广告宣传.........................................316.2.2、营业推广.........................................326.2.3、公共关系.........................................32第七章物流.............................................33物流配送................................
