摘要近年来，在房地产建设和轨道交通的建设中，电梯以便捷、快速、安全的特性被人们越来越接受，从而得到了快速发展。中国是全球最大的电梯制造国和在用电梯数量最多的国家，电梯产量以每年近20%的速度快速增长。随着电梯行业的发展，我国电梯行业充满着新的机遇和挑战，面临着发展战略和战略实施方法的选择问题。作为行业从业人员，就必须站在战略高度思考分析我国电梯行业的现状和未来，明确我国电梯行业的战略发展方向和正确的战略实施方法，为行业的进一步发展进行研究。本文的主要研究结合国内外相关研究专家和学者的研究，综合运用分析、统计、比较等研究方法和技术，挖掘电梯行业所存在的困境和问题，发现行业发展的未来趋势和走向，深入研究K公司现阶段发展面临的内外部发展环境，结合调研显示的数据进行分析，运用SWOT分析法建立公司需要的战略模型，提出适合K公司今后发展的战略定位和战略设计，并结合实际情况提出K公司的发展战略实施策略：以产业的战略整合为中心，实施专业化发展的品牌建设战略，实施以人为本的人才战略，以提高各项能力为战略着力点。通过本文的研究，我们发现K公司发展战略的思考和研究对于企业的发展有着至关重要的意义，未来企业的竞争，不仅仅是产品的竞争，维护保养的竞争，更重要的是企业对产品创新管理和掌控能力的竞争，其实质就是对企业资源管理能力的提升和变革，本文的研究或许会对K公司未来的发展提供良好的借鉴。关键词电梯行业;发展战略;SWOT分析;实施策略ABSTRACTInrecentyears,thestrongdriveintherealestateconstructionandrailtransitconstruction,therapiddevelopmentofChina'selevatorindustry,asanimportantpartofChina'sequipmentmanufacturingindustry,ourcountryintheelevator,theelevatorproductionquantity,thegrowthratearethefirstintheworld.Chinaelevatormanufacturingcountrytheworld'slargestandmostpopulouscountriesintheelevator,Elevatoroutputrapidlyatanannualrateofnearly20%.However,withthedevelopmentofelevatorindustry,China'selevatorindustryisfullofnewopportunitiesandchallenges,facedwiththechoiceofdevelopmentstrategy.Astheindustrypractitioners,wemuststandonthestrategicheightanalysisonpresentandfutureofChina'selevatorindustry,aclearstrategicdevelopmentdirectionofChina'selevatorindustryandthecorrectstrategyandimplementmethod,forthefurtherdevelopmentoftheindustrystudy.Thepaper’smainresearchcombinedwiththedomesticandforeignrelatedresearchexpertsandscholars,integrateduseofanalysis,statistics,comparisonandotherresearchmethodsandtechnology,findoutthedifficultiesandproblemsofelevatorindustry,andthedevelopmentoftheindustrytrendsandfuturedirections,thedevelopmentofthefurtherstudyofKcompanyfacingtheinternalandexternaldevelopmentenvironment,combinedwiththesurveydataanalysis,setupthecompany'sstrategymodelbytheSWOTanalysismethod,forthefuturedevelopmentofKcompanystrategicpositioningandstrategicdesign,asWithindustrystrategicintegrationasthecenter,Implementthestrategyofspecializationdevelopmentofbrandconstruction,Implementthestrategyofpeople-orientedtalent,Improvetheabilitytostrategicfocus.Throughthestudyofthispaper,wefoundthatthesignificanceofthedevelopmentstrategyofKcompanyisessentialforthedevelopmentofenterprises,futureenterprise'scompetition,notonlytheproductcompetition,maintainthecompetition,themoreimportantistheabilitytocontrolthecompetitionofenterpriseandtheproductinnovationmanagement,theessenceofenterpriseresourcemanagementupgradingandtransformation,thisstudymayprovideagoodreferenceforthefuturedevelopmentofKcompany.Keywordselevatorindustry;developmentstrategy;SWOTanalysis;strategy目录第1章绪论...............................................................
