Incase的竞争分析报告VIP免费

第1页共23页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共23页GeneralresearchonIncaseDesigns2011/3/111.Overview1.1CompanyinformationIncaseDesignsisamanufacturerofiPod,laptopandguitarcases,whichwasfoundedin1997byfourlongtimefriends.IncasehavebeentheproductofchoiceforAppleattheirpointofsaleonlineandretailforoveradecade.TheownershipstructureofthecompanyiscomprisedoffivepeopleincludingTonyHeld,ErikWahlstrom,JoeTan,BobbyChang,andDamonWay.JoeandBobbyfoundedthecompanyin1997,applyingtheircombineddesignexperiencefromcompanieslikeApple,Nike,andIDEO,intothefoundationofwhatmakesupIncasetoday,acompanydrivenbyapremiumdesignethosthatisnevercompromised.Thebrand’smantraandfilteris“Abetterexperiencethroughgooddesign.”Incase’sheadquartersisin15751TapiaStreetIrwindale,CA91706UnitedStates1.2People1.21BobbyChang,co-founderofIncase,co-founderofBackNineStudioswithStevenSoderberghontheboard,andformeradvisortoNike’sGlobalBrandandImageGroup.1)GeneralinformationBobbyChangtrainedasanindustrialdesignerattheArtCenterCollegeofDesigninPasadena,wherehespecializedinproductdesign.HeworkedwithNike'sbrand/imagegroupbeforeco-foundingIncase,aglobalbrandwhichcreateslifestyleproductsforconsumerelectronics,includingnotableproductssuchastheAppleiPod,iPhone,ipadandMacbook.ThecontinuedsuccessofIncasehasallowedhimtoredirecthiscreativefocustowardcreatingaparadigmshiftinphilanthropy,andindoingso,helpprovidecharitiesandNGO'swiththetoolstomakeapositivechange.ChangisdevelopingprogramsforglobalorganizationssuchasAmericanRedCross,UNICEFandInvisibleChildren,aswellascreatinganincubationstudioformentoringdesignerstoproducehumanitarianrelatedprojects.Hisstrategieshavehelpeddesignersworkonprojectsdrivenbypassionratherthanrevenue,resultinginmultipleproductsandprogramsbeinginjectedintocharitiesandNGO'saroundtheworld.HisextensiveexperienceindevelopingandoperatingsuccessfulcompaniesandprogramswillbeakeyfactorinthegrowthandsuccessofhisnewventuresALMAStudio,HEALTogetherandBack9Studios.BobbyChang,believesthatcreativitycanchangetheplanet.Soherecentlyestablishednumerousprograms,includingHEALTogether,whichprovidescharitieswithdesignandmarketingresources第2页共23页第1页共23页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共23页Inrecentyears,BobbyhasplayedanactiveroleinhelpingtodevelopindigenousenterprisesinAfrica,aswellasworkingonarangeofotherphilanthropicactivities.NowthatIncasehasbecomeaglobalbrand,Changwilltransitionintoadvisoryrole.Thisallowshimtheflexibilitytopursueotherventures,suchasBackNineStudiosandthementoringofemergingdesigners.Chang'sexperienceintheproductdesignspaceandhiskeeneyefortalentwillbeinvaluabletotheBackNineStudiosventure.2)ReferenceVideo-BobbyChang:Thinkdifferently,taketheriskandchangetheworld.-March28,2010Keywords:Thinkdifferently,70peoplein2010,sold1billioncases-BobbyChangfromIncaseonSociallyResponsibleBusinesses-August31st,2010Keywords:Havingadream;collaborate;MadeinChina;Creative;Focus1.22DaveGatto,CEO1)Referencearticle-IncaseNamesDaveGattoChiefExecutiveOfficer-ByTransworldMon,Aug102009IncaseannouncedtodaythatithasappointedDaveGattoaschiefexecutiveofficer.GattohasformerexperienceaspresidentandCEOofReefHoldingsandpresidentofVF’sOutdoorCoalition,overseeingbrandssuchasTheNorthFace,Vans,ReefandJanSport,accordingtothepressrelease.Therestofthedetailscanbefoundbelow:“Irwindal...