系别自动化工程系队伍名称腾易团队项目名称圣比奇柚皮糖食品有限公司产品广告口号柚皮糖,不腻的糖队长陈韬联系方式15033569529团队成员陈韬、杨路生、冯彦凤、肖丛、潘第1页共70页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共70页灿.目录1．执行总结....................................................................................................................................41.1公司...................................................................................................................................41.2市场...................................................................................................................................51.3投资与财务........................................................................................................................51.4组织与人力资源................................................................................................................62．项目背景....................................................................................................................................62.1产业背景............................................................................................................................62.2产品概述............................................................................................................................72.3产品成本估计....................................................................................................................82.4产品未来发展目标（新的产品）....................................................................................93市场机会................................................................................................................................94公司战略.....................................................................................................................................104.1公司概述..........................................................................................................................104.2公司使命与宗旨..............................................................................................................114.2.1公司使命..............................................................................................................114.2.2公司宗旨..............................................................................................................114.3SWOT分析........................................................................................................................124.3.1优势......................................................................................................................124.3.2劣势......................................................................................................................134.3.3机遇......................................................................................................................134.3.4挑战......................................................................................................................134.4发展战略..........................................................................................................................144.5后期市场延伸与进入战略..............................................................................................144.6企业文化..........................
