第1页共33页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共33页经营定位篇................................................................................................2一、项目分析..............................................................................................................................2（一）地理位置..........................................................................................................................2（二）项目现状..........................................................................................................................2（三）项目SWOT分析..............................................................................................................2二、项目经营选项分析..............................................................................................................7三、项目定位............................................................................................................................11招商篇......................................................................................................13一、招商范围............................................................................................................................13二、招商区域............................................................................................................................13三、招商条件............................................................................................................................13四、招商原则............................................................................................................................14五、招商策略............................................................................................................................14六、招商运作流程：................................................................................................................15七、招商目标及总体计划.........................................................................................................18八、招商准备相关工作............................................................................................................18管理篇......................................................................................................19一、商业管理宗旨....................................................................................................................19二、经营管理方面....................................................................................................................19三、经营服务方面....................................................................................................................21四、项目管理结构....................................................................................................................22五、人员配置............................................................................................................................23广告宣传篇..............................................................................................24一、广告目标............................................................................................................................24二、广告宣传受众..................................................................................................
