第1页共50页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共50页编写商业计划书_______________________________________________________3导入_____________________________________________________________________3课程目标______________________________________________________________________3站点地图______________________________________________________________________320分钟掌握精华________________________________________________________________5导师简介______________________________________________________________________6学习_____________________________________________________________________6商业计划书概述________________________________________________________________6构想商业计划制定过程__________________________________________________________8商业计划书的结构_____________________________________________________________10开头部分_____________________________________________________________________10摘要_________________________________________________________________________11业务描述_____________________________________________________________________13业务环境分析_________________________________________________________________15行业背景_____________________________________________________________________17营销计划_____________________________________________________________________24运营计划_____________________________________________________________________28管理者简介___________________________________________________________________31财务计划_____________________________________________________________________33附件和里程碑目标_____________________________________________________________40练习____________________________________________________________________40情景模拟_____________________________________________________________________40知识检测_____________________________________________________________________42问题1_______________________________________________________________________42问题2_______________________________________________________________________43问题3_______________________________________________________________________43问题4_______________________________________________________________________44问题5_______________________________________________________________________44问题6_______________________________________________________________________44问题7_______________________________________________________________________45问题8_______________________________________________________________________45问题9_______________________________________________________________________46问题10______________________________________________________________________46应用____________________________________________________________________47应用步骤_____________________________________________________________________47应用技巧_____________________________________________________________________49应用工具_____________________________________________________________________50模拟财务计划文件包..\..\应用\应用工具\模拟财务计划文件包\模拟财务计划文件包.xls_______________________________________________________________________50拓展____________________________________________________________________50第2页共50页第1页共50页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共50页《哈佛商业评论》文章_________________________...
