敬业勤业精业创业1目录执行总结...........................................................................................................................4摘要..............................................................................................................................5ABSTRACT.......................................................................................................................6第一章公司项目概要.......................................................................................................71.1项目概要...................................................................................................................................................................71.1.1公司基本情况....................................................................................................................................................71.1.2产品和服务........................................................................................................................................................71.1.3行业与外部环境................................................................................................................................................71.1.4市场与竞争........................................................................................................................................................81.1.5市场营销策略....................................................................................................................................................81.1.6运营管理与管理团队........................................................................................................................................81.1.7财务预算与分析................................................................................................................................................91.1.8风险防范与风险资本的退出............................................................................................................................9第二章行业与外部环境分析..........................................................................................102.1行业分析.................................................................................................................................................................102.1.1我国餐饮行业的现状......................................................................................................................................102.1.2国餐饮行业的发展趋势..................................................................................................................................122.2外部环境分析.........................................................................................................................................................132.2.1政治、法律因素..............................................................................................................................................132.2.2经济因素..........................................................................................................................................................142.2.3社会因素..........................................................................................................................................................152.2.4技术因素........................
