第1页共82页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共82页2011哈尔滨大学生创业大赛学子之旅团队哈尔滨学子之旅旅行社创业计划书项目名称：大学生旅行社项目联系人：杨文莊___联系地址：哈尔滨市南岗区学府路331号联系电话：18666765390电子邮件：879294908@qq.com第2页共82页第1页共82页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共82页目录第一章执行总结1公司概述···············································72市场···················································83公司宗旨···············································84投资与财务·············································84·1资金来源············································85经营范围····························第3页共82页第2页共82页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共82页···················86组织与人员·············································8第二章市场分析1市场现状分析···········································81.1中国旅游市场·········································91.2中国高校旅游市场及开发现状··························91.2.1哈尔滨高校旅游市场及现状分析·······················112市场调查结果分析······································122·1大学生旅游的意向····································12第4页共82页第3页共82页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第4页共82页2·2旅游时间分析········································132·3旅游目的地与景观选择分析····························142·4大学生旅游的消费方式································152·5大学生旅游的消费状况································172·6大学生旅游的信息渠道································182·7影响大学生旅游决策影响因素分析······················192·8大学生对旅行社的满意程度····························212·9提供针对大学生旅行服务的的可行第5页共82页第4页共82页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第5页共82页性····················223调查结果总结··········································224SWOT模型分析·········································234·1优势（Strength）·····································234·2劣势（Weakness）·····································254·3机会(Opportunity)···································264·4威胁(Treat)·········································26第三章产品介绍1旅行社采购管第6页共82页第5页共82页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦...
