摘要房地产现如今是我国基础性的产业，对于研究楼盘的价格走势能够更好的进行房地产的了解，从而更好的进行我国经济发展的了解，为了房地产的健康发展进行研究。本次论文是香逸沁湾楼盘价格趋势调查分析报告，主要的内容是选题的背景和依据、香逸沁湾楼盘的背景和概况、八一市房地产发展的现状、八一市房地产发展前景、楼盘的比较分析、通过楼盘之间的比较分析进行香逸沁湾楼盘的价格定位，制定系列的营销方式。楼盘的价格趋势调查主要是根据自身的建设情况和周围相似楼盘的比较进行分析，价格的定位要根据建设成本进行定位，也要根据周围的楼盘比较定价，保证定位的合理性。关键字：八一市房地产现状、楼盘分析对比、楼盘价格定位AbstractRealestateisnowChina'sbasicindustries,forthestudyofrealestatepricestobetterunderstandtherealestate,soastobetterunderstandthedevelopmentofChina'seconomy,inordertostudythehealthydevelopmentofrealestate.ThispaperistheanalysisandanalysisreportonthepricetrendofXiangyiQinwanrealestate.Themaincontentisthebackgroundandbasisofthetopicselection.ThebackgroundandprofileofXiangyiQinwanrealestate,thestatusquoofrealestatedevelopmentinBayiCity,therealestatedevelopmentprospectofBayiCity,Realestatecomparativeanalysis,throughthecomparativeanalysisbetweentherealestateXiangyaQinwanrealestatepricepositioning,thedevelopmentofaseriesofmarketingmethods.Realestatepricetrendsurveyismainlybasedontheirownconstructionandsimilarrealestatearoundthecomparisonoftheanalysis,thepricepositioningaccordingtotheconstructioncostofpositioning,butalsoaccordingtothesurroundingrealestatepricing,toensuretherationalityofpositioning.Keywords:BayiCityrealestatestatus,realestateanalysisandcomparison,realestatepricepositioning目录第1章绪论...............................................11.1选题的依据和意义............................................11.1.1选题的依据.............................................11.1.2选题的意义.............................................11.2研究内容和方法..............................................11.2.1研究内容...............................................21.2.2研究方法...............................................2第2章香逸沁湾项目背景...................................32.1香逸沁湾楼盘的基本概况......................................32.1.1项目建设地点...........................................32.1.2项目建设规模...........................................32.2香逸沁湾楼盘分析............................................42.3香逸沁湾楼盘设计规划........................................52.3.1项目建设目标...........................................52.3.3香逸沁湾项目设计效果图.................................6第3章八一市房地产价格走势及地区政策.....................73.1八一市基本状况..............................................73.1.1八一市区域状况.........................................73.1.2八一市经济状况.........................................73.1.3八一市房地产发展现状...................................73.2八一市2016年房地产政策.....................................93.3八一市各楼盘价格分析及发展前景.............................113.3.1八一市楼盘价格调查....................................113.3.2八一市房地产市场的需求................................133.3.3八一市房地产市场未来走向..............................14第4章周围楼盘比较分析..................................154.1周围楼盘价格和特点.........................................154.1.1名企楼盘..............................................154.1.2人文教育概念楼盘.....
