大连市“淘点点”订餐软件使用情况调查报告——20一五年辽宁省普通高等学校本科大学生市场调查与分析大赛参赛作品单位：大连xx大学指导老师：xxx博士团队名称：xxx组长：xxx组员：xxx/xxx/xxx/xxx联系方式：xxxxxxxxxxxxxxxxxxxxxxqqx20一五年4月10日目录一、调查问题................................................................................................................................21.1调查背景............................................................................................................................21.2调查的必要性.....................................................................................................................2第1页共53页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共53页二、问题陈述................................................................................................................................42.1问题要点陈述.....................................................................................................................42.2解决问题的意义.................................................................................................................4三、文献综述................................................................................................................................53.1前言....................................................................................................................................53.2国外研究现状.....................................................................................................................63.3国内研究现状.....................................................................................................................73.4小结....................................................................................................................................8四、研究思路与研究方法...........................................................................................................104.1研究思路..........................................................................................................................104.2研究方法..........................................................................................................................104.2.1文献研究法............................................................................................................104.2.2自填式研究法........................................................................................................104.2.3实证研究法............................................................................................................114.3问卷设计及问卷发放.......................................................................................................11五、调查结果分析与解读.......................................................................................................一三5.1调查对象的基本信息...................................................................................................一三5.2对网络订餐软件的使用情况...........................................................................................165.2.1对网络订餐软件的基本使用情况........................................................................165.2.2影响使用网络订餐软件的因素............................................................................205.3淘点点订餐软件的使...
