[摘要]服装商场是人们生活中必不可少的一部分，现如今自选型服装商场越来越流行，其经营模式与超市十分相近，是一种以满足顾客便利、应急需求为主要目的营业形态,其销售方式多样化，诉求快速化、服务多元化等优势，在服装市场上具有较强的竞争力。随着当代社会经济的飞速发展，人民生活水平提高，服装业更为迅速。因此，服装市场竞争也越来越激烈，服装商场若想进一步的发展，在激烈的市场竞争中获得一席之地，那么就必须改变原有的经营模式，因此，自选型服装商场应运而生。在管理商场时，应利用其创新的优势，结合科学、合理的营销策略，充分发挥自选型服装商场的功能，以满足人们日益增长的需求。本文结合市场营销学相关理论，通过产品策略、价格策略、渠道策略、促销策略来对梨树县衣世界服装批发城进行营销策略分析，有助于企业发现并解决在营销策略中的问题，制定出更加科学、合理、有效的市场营销策略。从市场调查中可以快速把握消费者的需求，完善服务，提高客户满意度和忠诚度。进而提升企业的整体营销水平，增加市场竞争力。除此之外，分析其营销策略的独特之处，可以为其他服装企业提供一些营销策略方面的经验，使企业能够在激烈的市场竞争环境中不断完善自己并发展壮大。[关键词]衣世界经营模式营销策略[Abstract]Clothingstoreisanessentialpartofpeople'slives,choiceclothingstoremoreandmorepopularthesedays,itsbusinessmodelandthesupermarketisveryclose,istomeetemergencyneedsforcustomerconvenience,themainpurposeofbusinessforms,diversifytheirsalesandclaimadvantagessuchasrapid,servicesdiversified,withstrongcompetitivenessintheclothingmarket.Withtherapiddevelopmentofcontemporarysocietyandeconomy,improvingpeople'slivingstandards,apparelindustrymorerapidly.Therefore,clothinghasbecomeincreasinglyfiercemarketcompetition,clothingstoreifyouwanttofurtherthedevelopment,inthefiercecompetitioninthemarketplace,thenitisnecessarytochangetheoriginalbusinessmodel,therefore,selectingclothingstorecameintobeing.Whenthemanagementofshoppingcentres,shoulduseitsadvantageofinnovation,combinedwithscientificandrationalmarketingstrategies,choiceclothingstorefunctionintofullplayinordertomeetthegrowingdemand.Combiningthemarketingtheory,throughproductstrategies,pricing,channelstrategy,marketingstrategy,lishuCounty,clothingclothingwholesalecitymarketingstrategyoftheworld,helpscompaniesidentifyandsolveproblemsinyourmarketingstrategy,developamorescientific,rationalandeffectivemarketingstrategy.Frommarketresearch,youcanquicklygrasptheneedsofconsumersandimproveservice,increasecustomersatisfactionandloyalty.Toenhancetheleveloftheoverallmarketing,increasemarketcompetitiveness.Inaddition,theanalysisofthemarketingstrategiesofuniqueness,cangiveotherapparelcompaniestoprovidesomeexperienceinmarketingstrategy,sothatenterprisesinthefiercemarketcompetitionenvironmentandconstantlyimprovethemselvesandgrow.[Keywords]Clothingworld；Businessmodels；Marketingstrategy目录中文摘要................................................................I英文摘要...............................................................II目录..............................................................III引言................................................................1一、梨树县衣世界服装批发城简介及营销现状........................2（一）梨树县衣世界服装批发城简介......................................2（二）梨树县衣世界服装批发城营销现状..................................2二、梨树县衣世界服装批发城的营销策略存在的问题...............5（一）产品线单一......................................................5（二）部分商品定价不合理......
