商城网站推广方案目录一、推广目标............................................................................................................................................3二、推广理念............................................................................................................................................3三、推广分析............................................................................................................................................33.1.优势及网站现状分析...................................................................................................................33.2.客户群体分析...............................................................................................................................4四．网站推广策略....................................................................................................................................44.1.推广注意事项...............................................................................................................................44.2.CNNIC的调查报告.........................................................................................................................44.3.推广手段及策略...........................................................................................................................54.3.1.线上线下活动推广.............................................................................................................54.3.2.互动社区...............................................................................................................................64.3.3.搜索引擎营销.......................................................................................................................74.3.4.论坛、SNS、新浪微博等口碑营销.....................................................................................74.3.5.软文新闻稿推广宣传...........................................................................................................74.3.6.电子邮件推广.......................................................................................................................74.3.6.1.EDM案例.........................................................................................................................................84.3.7.网站导航...............................................................................................................................84.3.8.门户媒体硬广.......................................................................................................................9五、营销策略与分工................................................................................................................................95.1.确定负责部门、人员、职能.......................................................................................................95.2.时间具体的安排...........................................................................................................................95.2.1.第一阶段网站数据统计分析.............................................................................................11六、确定推广预算和评估....................................................................................................................136.1.推广效果评估及改进....................................................
