青城湖国际运动新市镇总体策划报告王志纲工作室王志纲工作室20082008年年77月月青城湖国际运动新市镇总体策划报告目录第一部分态势篇-----------------------------------------------------------------------------------------------------1一、大成都走势......................................................................................................................1二、聚焦青城湖......................................................................................................................5三、结论..................................................................................................................................6第二部分定位篇-----------------------------------------------------------------------------------------------------8一、理念创新..........................................................................................................................8二、战略定位..........................................................................................................................8三、形象定位..........................................................................................................................9四、功能定位..........................................................................................................................9五、市场定位........................................................................................................................10六、产品定位........................................................................................................................12第三部分构建篇----------------------------------------------------------------------------------------------------14一、基地现状........................................................................................................................14二、总体构建........................................................................................................................14三、中心区............................................................................................................................16四、北部片区........................................................................................................................24五、中部片区........................................................................................................................28六、南部片区........................................................................................................................31第四部分开发篇----------------------------------------------------------------------------------------------------33一、开发策略........................................................................................................................33二、开发分期........................................................................................................................33附件1：项目技术指标建议---------------------------------------------------------------------------------------35附件2：高尔夫市场分析-------------------------------------------------------------------------------------------36附件3：商业地产市场分析---------------------------------------------------------------------------------------46附件4：酒店市场分析----------------------------------------------------------------------------------------------57附件5：运动休闲...
