河南工业大学管理学院市场营销课程设计报告班级：市营0701、0702班姓名学号：余传祥20074901010王志华20074900510周博20074900502韩靓20074900626指导老师：李蕾聂淼第2页共38页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共38页目录目录................................................................................................................................21引言............................................................................................................................32公司简介....................................................................................................................42.1公司定位..............................................................................................................42.2公司所在地..........................................................................................................42.3公司主营业务介绍：..........................................................................................53调研方法....................................................................................................................63.1调查问卷调查法。..............................................................................................63.2小组访谈法..........................................................................................................74调研发现....................................................................................................................74.1调研分析..............................................................................................................74.2内容总结............................................................................................................105局限性......................................................................................................................115.1调研对象的局限性............................................................................................115.2地点的局限性....................................................................................................115.3调研问题的局限性............................................................................................125.4析方式的局限性................................................................................................126结论与建议..............................................................................................................126.1结论:...................................................................................................................126.2建议：................................................................................................................137营销环境分析..........................................................................................................147.1市场环境概述....................................................................................................147.2市场消费分析....................................................................................................147.3市场竞争分析....................................................................................................168SWOT分析..............................................................................................................188.1优势：...............................................................
