第1页共46页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共46页新品尚养生饮食有限公司NewTasteDietCultureLimitedCompany公司成员：总经理：曾令达行政部经理：李夏铭市场部经理：杨敏棋事务部经理：叶芷珊财务部经理：毛建慧第2页共46页第1页共46页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共46页目录一、公司基本情况概述................................4(一)公司名称..........................................5(二)商标..............................................5(三)注册地址..........................................5(四)经营项目及产品特色................................6(五)企业理念..........................................61.理念..............................................62.目标..............................................6(六)主打产品展示.......................................61.粥................................................62.汤................................................63.药酒..............................................74.菜式..............................................7二、饮食行业分析..................................8（一）饮食行业前景分析.................................8（二）饮食行业面临的困境...............................9三、公司管理.....................................10（一）公司组织架构图..................................10（二）部门职责........................................10（三）员工道德与行为规范..............................11第3页共46页第2页共46页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共46页1.职业道德.........................................112.行为规范.........................................11（四）员工招聘流程....................................12（五）员工转正、晋级考核制度..........................13（六）考核流程........................................141.申请............................................14（七）等级、分数......................................15（八）奖惩办法........................................15（九）餐厅卫生管理....................................16四、公司营销策划.................................17（一）市场细分........................................171.目标客户.........................................172.潜在客户.........................................18（二）活动策略........................................181.每月健康日活动...................................182.慰问活动.........................................20（三）合作关系........................................21（四）促销策略........................................221.广告策划.........................................222.销售促进.........................................233.折价促销.........................................24第4页共46页第3页共46页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第4页共46页4.专家免费咨询.....................................24（五）产品策划........................................251.产品定位.........................................252.产品的商标.......................................253.产品的品牌.......................................264.产品包装.........................................265.产品生命周期.....................................266.产品组合.........................................277.相关性...........................................28（六）价格策略........................................281.定价方法.........................................28...
