（商业计划书）汽车梦工厂创业计划书揭阳职业技术学院“助你创业，赢在广州”创业大赛汽车梦工厂AutomobileDreamWorks创业计划书梦之队创业小组团队负责人：林立钦目录一．执行总结...............................................................................................11.1公司简介..........................................................................................11.2市场..................................................................................................11.3投资与财务......................................................................................21.4组织与人力资源.............................................................................3二、项目背景...............................................................................................32.1产业背景..........................................................................................32.2竞争优势..........................................................................................6三、经营与落地实现..................................................................................73.1经营场所选址..................................................................................73.2空间设计与装修.............................................................................93.3主营业务........................................................................................113.4特色项目........................................................................................18四、市场分析.............................................................................................214.1国内整体市场................................................................................214.2揭阳市场分析................................................................................304.3竞争分析........................................................................................314.4市场运营分析................................................................................344.5SWOT分析报告..........................................................................34四、公司战略.............................................................................................354.1共同愿景........................................................................................354.2发展战略规划................................................................................36五、市场营销.............................................................................................385.1营销目标........................................................................................385.2营销模式........................................................................................385.3营销战略........................................................................................385.3营销策略........................................................................................39六、人力资源.............................................................................................426.1人力资源管理................................................................................426.2公司管理团队................................................................................436.3公司人员安排................................................................................456.4员工招聘...........................................
