目录第一章绪论........................................................................................................................21.1选题的背景和意义........................................................................................................21.1.1选题的背景.............................................................................................................21.1.2选题的意义.............................................................................................................21.2国内外研究现状和发展趋势........................................................................................21.2.1国内研究现状和发展趋势.....................................................................................21.2.2国外研究现状和发展趋势.....................................................................................31.3课题研究方法和内容....................................................................................................31.4中小企业的界定............................................................................................................3第二章企业理财策略的理论概念........................................................................................42.1企业理财概论................................................................................................................42.2企业理财的特点............................................................................................................42.3企业理财的目标............................................................................................................42.4企业理财的原则............................................................................................................52.5企业理财的内容............................................................................................................52.6企业理财的环节............................................................................................................5第三章中小企业理财普遍存在的问题.................................................................................53.1财会机构不健全，财务管理人员素质较低.................................................................63.2资产控制不严................................................................................................................63.3盲目投资，缺乏科学性................................................................................................73.4企业信用度不高，融资困难........................................................................................7第四章中小企业如何合理理财............................................................................................84.1建立良好的外部环境，拓宽企业融资渠道.................................................................84.2做好企业自身内部管理，建立科学理财体系.............................................................94.2.1科学投资策略.........................................................................................................94.2.2加强财务控制.......................................................................................................104.2.3以人为本，建立企业理财...................................................................................10第五章结论..................................................................................
