I摘要随着智能手机的普及以及移动设备的大量在线游戏的不断发布,移动设备的在线游戏数量每年都在显着增加。2017年,中国的手机游戏市场将达到1150亿元,其规模将在2018年继续扩大,增长速度将放缓。2017年,中国手机游戏用户数量将达到5.44亿,2018年将超过5.5亿。AiMediaConsulting的分析师认为,“荣耀之王”和其他现象级游戏现象鼓励新玩家加入。未来,将发布更多样化和更具竞争力的手机游戏,预计用户数量将增加。事实上,使用玩家的影响对于在线游戏平台的生存至关重要。游戏平台的运行状态与诸如开发者和游戏运营商之类的相关方直接或间接联系。使用移动电话播放器,玩家对游戏的感知和玩家的用户体验直接或间接地影响玩家的使用。本文根据移动网络游戏的特点,手机游戏玩家的新鲜度,游戏性能,社交互动和内容满意度,分析了理性行为理论和用户忠诚度的理性行为研究模型和模型。与移动在线游戏相关的因素(用户体验,感知,功能价值,感知价值,自我实现价值和感知),转换,通过研究玩家的忠诚度,以及相关的基础理论和现有搜索结果引入成本)。研究。关键字:手机游戏玩家:使用意向:忠诚度:满意情况IIAbstractWiththegradualpopularizationofsmartphonesandthecontinuousproductionofalargenumberofmobileonlinegames,thenumberofmobileonlinegameplayershasincreasedsignificantlyyearbyyear.In2017,thescaleofChina'smobilegamemarketreached115.08billionyuan.In2018,itsmarketsizeisexpectedtocontinuetoexpand,andthegrowthratewillslowdown.In2017,thenumberofmobilegameusersinChinareached544million,anditisexpectedtoexceed550millionin2018.AiMediaConsultinganalystsbelievethatthephenomenonof"KingofGlory"andotherphenomena-levelgameswilldrivenewplayerstojoin,anditisexpectedthatmorediversifiedandcompetitivemobilegameswillbelaunchedinthefuture,andthescaleofusersisexpectedtoexpandfurther.Inapracticalsense,theinfluenceofgamers'useiscrucialtothesurvivalofmobileonlinegameplatforms.Theoperationstatusofthegameplatformhasdirectorindirectcontactwithrelevantstakeholderssuchasgamedevelopersandoperators.Theuseofthemobilephoneplayer,theplayer'sperceptionofthegameplayedandtheuserexperienceoftheplayerwilldirectlyorindirectlyaffecttheplayer'suse.Thispapercombinesrationalbehaviortheoryanduserloyaltymodel,throughtheanalysisoftheresearchvariablesinthetheoreticalmodel,accordingtothecharacteristicsofChina'smobileonlinegames,fromthefreshnessofmobilegameplayers,gameoperability,socialinteraction,satisfactionvalueResearchonplayerloyalty,combinedwithrelevantbasictheoriesandexistingresearchresults,introducefactorsrelatedtomobileonlinegames(userexperience,perception,functionalvalue,perceivedemotionalvalue,self-realizingvalueandperception).Conversioncosts)andmakeassumptionsaboutthisstudy.Keywords:MobileGamer,Intentiontouse,loyalty,Satisfaction目录摘要................................................................IAbstract...........................................................II第一章绪论.........................................................11.1课题研究目的和意义..........................................11.2课题国内外研究现状..........................................21.2.1国内研究情况...........................................21.2.2国外研究情况...........................................21.3研究方法....................................................21.3.1文献研究法.............................................21.3.2问卷调查法.............................................21.3.3理论假设分析法.........................................21.4组织结构.....................................................3...