徐州沁水湾策划及发展建议报告上海圣博华康创意规划咨询有限公司2014年1月15日目录一、发展战略............................................................................................1二、产业选择............................................................................................2三、项目定位............................................................................................43.1主题定位.........................................................................................................43.2形象定位.........................................................................................................43.3功能布局.........................................................................................................43.4分区业态.........................................................................................................53.5业态参考.........................................................................................................7四、招商运营............................................................................................84.1运营方式.........................................................................................................84.2财务测算.........................................................................................................84.3招商造商.......................................................................................................124.4品牌推广.......................................................................................................13五、下一步工作安排..............................................................................155.1重点工作.......................................................................................................155.2时间节点.......................................................................................................15附件..........................................................................................................161、项目背景............................................................................................161.1新城区环境...................................................................................................161.2周边资源.......................................................................................................171.3基地特色.......................................................................................................181.4背景小结.......................................................................................................192、不宜发展业态初判............................................................................202.1传统商业、商务、教育、医疗等业态初判...............................................202.2高档餐饮、酒店、会所业态初判...............................................................213、儿童产业概况....................................................................................223.1产业概况.......................................................................................................223.2产业发展趋势...............................................................................................233.3商业模式.......................................................................................................24I3.4徐州儿童业态概况..............................
