揭阳职业技术学院“助你创业，赢在广州”创业大赛汽车梦工厂AutomobileDreamWorks创业计划书梦之队创业小组团队负责人：林立钦目录一．执行总结............................................................................................11.1公司简介.......................................................................................11.2市场...............................................................................................11.3投资与财务...................................................................................21.4组织与人力资源...........................................................................3二、项目背景............................................................................................32.1产业背景.......................................................................................32.2竞争优势.......................................................................................6三、经营与落地实现................................................................................73.1经营场所选址...............................................................................73.2空间设计与装修...........................................................................93.3主营业务.....................................................................................113.4特色项目.....................................................................................18四、市场分析..........................................................................................214.1国内整体市场.............................................................................214.2揭阳市场分析.............................................................................304.3竞争分析.....................................................................................3124.4市场运营分析.............................................................................344.5SWOT分析报告...........................................................................34四、公司战略..........................................................................................354.1共同愿景.....................................................................................354.2发展战略规划.............................................................................36五、市场营销..........................................................................................385.1营销目标.....................................................................................385.2营销模式.....................................................................................385.3营销战略.....................................................................................385.3营销策略.....................................................................................39六、人力资源..........................................................................................426.1人力资源管理.............................................................................426.2公司管理团队.............................................................................436.3公司人员安排.............................................................................456.4员工招聘.....................................................................................45七、投资与财务分析.........................................................
