短视频的社交应用及其营销价值研究摘要在短视频行业飞速发展的今天，短视频的社交应用和营销价值开发已成为行业发展的新动向，短视频的社交应用和营销价值的实现只有依托在产业链上，才能发挥其最大的价值。本文从产业链运营等方面入手探究短视频存在形态与发展动因，并从三个环节进行了短视频行业产业链的分析，由于短视频能够较好的满足人们自我披露、获取信息与社交的需求，因此吸引了大批的用户入驻，短视频的社交应用功能不断展现。在营销价值方面，短视频行业致力于内容建设，善于精准营销，不断挖掘深层次的价值并透过构建矩阵生态链的方式不断增强与用户之间的粘性，最终实现良好的发展。【关键词】短视频社交应用营销价值1ResearchonSocialApplicationandMarketingValueofShortVideoAbstractToday,withtherapiddevelopmentoftheshortvideoindustry,thesocialapplicationandmarketingvaluedevelopmentofshortvideohasbecomeanewtrendinthedevelopmentoftheindustry.Thesocialapplicationandmarketingvalueofshortvideocanonlyberealizedintheindustrychain.Thispaperstartsfromtheaspectsofindustrialchainoperationandexplorestheexistenceanddevelopmentmotivationofshortvideo,andanalyzestheshortvideoindustryindustrychainfromthreeaspects.Becauseshortvideocanbettermeetpeople'sself-disclosure,informationandsocialneeds.Therefore,ithasattractedalargenumberofuserstosettlein,andthesocialapplicationfunctionsofshortvideosareconstantlybeingdisplayed.Intermsofmarketingvalue,theshortvideoindustryiscommittedtocontentconstruction,isgoodatprecisionmarketing,constantlydiggingdeepvalueandcontinuouslyenhancingthestickinesswithusersthroughthewayofbuildingamatrixecologicalchain,andfinallyachievinggooddevelopment.【Keywords】ShortVideoSocialApplicationMarketingValue2目录第一章绪论...................................................................................................................................................51.1研究背景...........................................................................................................................................51.1.1短视频行业的快速发展........................................................................................................51.1.2短视频行业的发展问题........................................................................................................51.2文献综述...........................................................................................................................................51.3研究意义...........................................................................................................................................61.4研究方法...........................................................................................................................................61.5研究内容...........................................................................................................................................6第二章短视频的产业链运营.....................................................................................................................72.1短视频的存在形态和发展动因.......................................................................................................72.1.1短视频的存在形态................................................................................................................72.1.2短视频的发展动因................................................................................................................72.2短视频营销产业...
