I论文题目：疫情下的中小企业经营模式的研究-以西藏玉措服饰公司为例摘要经营模式是指企业为实现其价值定位，根据企业的经营宗旨，所采用的一种或多种手段的集合。一般有企业的业务范围和企业在整个产业中的定位，以及体现企业本身价值的方式和方法中小微企业是数量最庞大的企业群体，这些企业群体对整个社会的经济发展有着重要的作用。此次调研的中小微企业之一的西藏玉措服饰公司，去探讨关于西藏的中小微企业在疫情影响下经营模式的发展。本文以玉措公司企业经营模式为研究对象，结合企业经营模式的相关理论，运用了文案研究法，实践调查法，个案调查法，分析了玉措公司的企业经营模式现状，其存在的问题和现状。针对这些问题提出了一些建议等对策，希望这些对策能解决玉措公司企业经营模式方面的问题，最后期望本文对我国零售企业的企业经营模式有一定的借鉴意义。【关键词】：玉措公司企业经营模式新冠疫情；IIAbstractBusinessmodelreferstothegeneralnameofacertainmethodadoptedbyanenterpriseinordertorealizeitsvalueorientationandaccordingtoitsbusinesspurpose.Theseincludethebusinessscopestipulatedbytheenterprisetorealizethevalueorientation,thepositionoftheenterpriseintheindustry,andthewayandmethodofrealizingthevalue.Smallandmedium-sizedenterprisesarethelargestgroupofenterprises.Itplaysamoreandmoreimportantroleineconomicandsocialdevelopment.Thispaperdiscussesthedevelopmentofthemanagementmodeofthesmallandmedium-sizedenterprisesinTibetundertheinfluenceoftheepidemicsituationbyoneofthesmallandmedium-sizedenterprisesinTibetYucuoclothingCompany.ThispapertakestheenterprisemanagementmodeofYucuoCompanyastheresearchobject,combinestherelatedtheoryoftheenterprisemanagementmode,usesthecopywritinginvestigationmethod,thepracticeinvestigationmethod,analyzesthepresentsituation,theexistingproblemsandthepresentsituationoftheenterprisemanagementmodeofYucuoCompany.Inviewoftheseproblems,somesuggestionsandothercountermeasuresareputforward,hopingthatthesecountermeasurescansolvetheproblemsinthebusinessmodelofYucuoCompany.Finally,itisexpectedthatthispaperwillhavesomereferencesignificanceforthebusinessmodelofretailenterprisesinChina.【Keywords】:YucuoenterpriseBusinessModelnewcrownepidemic;III目录一绪论...................................................................11.1研究背景...........................................................11.2研究意义...........................................................11.3研究方法...........................................................21.4研究思路...........................................................2二企业经营模式的相关理论概述.............................................32.1企业经营模式的相关理论概述.........................................32.2服装企业经营模式种类...............................................3三玉措公司企业经营模式现状分析...........................................63.1玉措公司企业经营分析...............................................63.2玉措公司疫情前企业经营现状.........................................73.3疫情对玉措经营模式的影响...........................................8四玉措公司企业经营存在的问题............................................114.1产品定位较为狭隘..................................................114.2分销网络搭建不科学................................................114.3产业链狭长，盈利方式薄弱..........................................124.4成本过高，现金流不足..............................................12五关于疫情影响玉措公司企业经营模式的建议................................1...
