绵阳江油市香水温泉筹备商业计划书（1）---------------------------------------------------------------------目录一、执行概要..................................................................................................................................1（一）独特之处......................................................................................................................1（二）目标客户及价值...........................................................................................................4（三）项目主要技术经济指标...............................................................................................5二、项目概况..................................................................................................................................7（一）项目公司简介..............................................................................................................7（二）项目概况....................................................................................................................12三、项目建设方案........................................................................................................................15（一）温泉洗浴区................................................................................................................15（二）历史文化展示区.........................................................................................................16（三）滨水娱乐区................................................................................................................17（四）民俗文化区................................................................................................................19（五）游艇俱乐部................................................................................................................20（六）生态居住区................................................................................................................22（七）商务酒店区................................................................................................................23（八）VIP汤屋.....................................................................................................................24四、项目投资环境........................................................................................................................25（一）项目背景....................................................................................................................25（二）当地旅游投资环境.....................................................................................................33五、项目产品市场分析................................................................................................................37（一）温泉旅游市场分析.....................................................................................................37（二）旅游房地产市场分析.................................................................................................42（三）绵阳其他温泉旅游基地分析.....................................................................................48六、SWOT分析............................................................................................................................52（一）优势分析......................................................................
