摘要经济的飞速发展使商品越来越丰富，市场竞争也越来越激烈，现代年轻人快节奏的生活方式营造出新的设计时尚，欣赏情趣和生活方式也变得快节奏、多变性、高竞争，过度的紧张。在这样的社会环境中生活，心理压力增大，精神生活相对匮乏，迫切需要精神层面的休息。趣味元素融入糖果包装以视觉愉悦为前提，所谓“趣味”就是人心理上的一种感受，是使人愉快，感到有意味，有吸引力的特征。趣味可以激发人们精神上的愉悦和审美情趣，达到心灵上的享受。在糖果包装的图形以及造型设计中，利用仿生和夸张手法将元素进行逻辑性或荒诞性的组合，夸大产生喜剧性的视觉效果，呈现出的一种不寻常的、有寓意的、能引人入胜的视觉特性。同时含蓄巧妙的推销产品，揭示出生活的道理和自然的规律，使消费者在会心一笑中达成共识。将趣味元素融入糖果包装，最终会呈现出幽默且独具特色的糖果包装。在色彩、图形以及造型上以一反常规的概念进行设计，这样不仅在整体上增加了趣味性，也可以在局部上做到新理念的融入和创造性的表现。在包装设计中融入构思新奇、创意独特、充满着轻松诙谐氛围的趣味元素，能给消费者留下深刻的印象，使产品从琳琅满目的商品中脱颖而出，可以在一定程度上刺激和影响消费者的购买欲望。关键词：糖果；趣味；仿生；夸张；幽默AbstractTherapiddevelopmentofeconomymakestheproductmoreandmoreabundant,themarketcompetitionisincreasinglyfierce;atthesametime,themodernyoungpeoplefast-pacedwayoflifetocreateanewdesignfashion,enjoythefunandwayoflifehavebecomefastrhythm,variety,highcompetition,excessivetension.Livinginsuchasocialenvironment,psychologicalpressureincreases,therelativelackofspirituallife,inurgentneedofspiritualrest.Interestingelementsintocandypackagingvisualpleasureisthepremisetoconvey,so-called"taste"isakindofappealandfeelpsychologically,istomakepeoplehappy,feelthemeaning,featureattractive.Tropismoftastecanstimulatepeoplespiritualpleasureandaesthetictaste,toachievementalenjoyment.Inthegraphicsanddesign,usingthebionicandhyperbolewillelementsofcombinationallogicorabsurd,exaggeratedtoproducecomicvisualeffect,visualcharacteristicsofanunusualshow,moral,canthefascinating.Atthesametimeimplicitclevermarketingproducts,revealsthemeaningoflifeandthelawsofnature,toenableconsumerstoreachaconsensusonasmileandsharing.Inthepackagingdesignintothenovel,creativeunique,fullofinterestingelementsisrelaxedandhumorousatmosphere,cangiveconsumersimpressed,sothatproductstalentshowingitselffromasuperbcollectionofbeautifulthingsofgoods,canstimulateandaffecttheconsumer'spurchasedesireinacertainextent.Keywords:Sweet;Interest;Bionics;Exaggeration;Humorous目录摘要............................................................................................................................................IAbstract............................................................................................................................................II前言........................................................................................................................................IV1趣味元素在糖果包装中的应用......................................................................................11.1趣味元素在糖果包装中应用的目的与意义.....................................................11.2趣味元素在糖果包装中应用的主要内容.........................................................12趣味元素的提取...................................................................................................................12.1自然界中趣味元素的提取........................................................
