ExportPracticeandManagement,4e出口实务与管理,第四版作者:AlanBranchISBN:1861524730出版年代:2000装帧:Paperback页数:480出版社:ThomsonLearning外币原价:$39
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00使用情况清华大学经济管理学院内容简介Thistextisfirmlyestablishedasthestandardworkonthesubjectofexportmanagementandpractice
Overall,itisrenownedinternationallyforitslucidityofcomplexissues
Itgivesparticularfocusondevelopinganexportstrategyinapragmatic,professionalandprofitablemannerinacompetitiveinternationalenvironment
Thefourtheditionhasbeencompletelyup-datedandreflectsthemanychangesthathaveemergedinthefastchangingglobalmarketplace
ExportPracticeandManagementtakesfullaccountoffuturetrendsintheconductofinternationaltrade,itsenvironmentanditsincreasingcomplexity
Thereismoreemphasisonmanagementtechniquesandstrategyofinternationaltradeincludingnewchaptersonlogisticsandglob