物流专业英语中英文VIP免费

第1页共18页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共18页Chapter1LogisticsandcompetitivestrategyHighlightstheprinciplesofcompetitivestrategyandthepursuitofdifferentiationthroughthedevelopmentofproductivityandvalueadvantage.强调竞争策略的原则，说明应通过发展生产力和价值优势来追求产品差异化。ThedefinitionofLogisticsmanagement（物流管理定义）Logisticsistheprocessofstrategicallymanagingtheprocurement,movementandstorageofmaterials,partsandfinishedinventory(andtherelatedinformationflows)throughtheorganizationanditsmarketingchannelsinsuchawaythatcurrentandfutureprofitabilityaremaximizedthroughthecost-effectivefulfillmentoforders.物流是一个过程，它对企业及其所有营销渠道，从战略的角度管理原材料、零部件和最终库存品（包括相关信息流）的采购、流通和存储，以低成本完成订单，从而实现当前和未来的收益最大化2.CompetitiveadvantageWhat’sthebasicsuccessfulfactorsinthemarketplace?（成功三要素）itisthe“ThreeC’S”:TheCompanyIt’sCustomersIt’sCompetitorsWhat’sthesourceofcompetitiveadvantage?（竞争优势）Thesourceofcompetitiveadvantageisfoundfirstlyintheabilityoftheorganizationtodifferentiateitself,intheeyesofthecustomers,fromitscompetitionandsecondlybyoperatingatalowercostandhenceatgreaterprofit.竞争优势首先源于企业标新立异的能力，企业只有自身与众不同，才能在客户眼中脱颖而出；其次，竞争优势源于比竞争对手更低的运营成本及因此获得的高利润。Twovectorsofcompetitiveadvantage（两大优势）1.ProductivityadvantageInmanyindustriestherewilltypicallybeonecompetitorwhowillbethelowcostproducerand,thatcompetitorwillhavethegreatestsalesvolumeinthesector.任何行业中都有制造成本低廉的竞争者，这些竞争者通常也在该领域有着最大销量。当提到成本优势时就会提到“规模2ValueadvantageAnaxiom:Customersdon’tbuyproducts,theybuybenefits.消费者不是购买产品，而是购买利益。Itmeans:第2页共18页第1页共18页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共18页Theproductispurchasednotforitselfbutforthepromiseofwhatitwill‘deliver’.产品被购买不是因为产品本身，而是因为它所提供的利益Bytraditionviewpoint,howtogaincoatreduction?（降低成本）Traditionally,ithasbeensuggestedthatthemainroutetocostreductionwasbygaininggreatersalesvolumeandtherecanbenodoubtaboutthecloselinkagebetweenrelativemarketshareandrelativecosts.HoweveritmustalsoberecognizedthatLogisticsmanagementcanprovideamultitudeofwaystoincreaseefficiencyandproductivityandhencecontributesignificantlytoreducedunitcosts在提高效益和生产力、降低单位成本上，物流管理能够提供更多的方法。Whydocompaniesseektoaddadditionalvalues?（附加价值）Unlesstheproductorservicecanbedistinguishedinsomewayfromitscompetitorsthereisastronglikelihoodthatthemarketplacewillviewitasa‘commodity’andsothesalewilltendtogotothecheapestsupplier.Socompaniesmustseektoaddadditionalvaluestotheirofferingtomarkitoutfromthecompetition.Addingvaluethroughdifferentiationisapowerfulmeansofachievingadefensibleadvantageinthemarket.要想在市场中成功获得对手无法轻松赶超的优势，就得考虑通过差异性提高价值。Howtoachieveacostadvantage?（如何获得成本优势）Anincreasinglypowerfulroutetoachievingacostadvantagecomesnottonecessarilythroughvolumeandtheeconomiesofscalebutinsteadthroughlogisticsmanagement依靠销量和经济规模来取得成本优势变得越发无效，取而代之的是依靠物流管理。3.GainingcompetitiveadvantagethroughlogisticsLogisticsmanagementhasthepotentialtoassisttheorganizationint...