恒大全国项目销售执行管理手册目录综述..................................................................11第一篇品牌价值........................................................12壹、公司品牌........................................................................12一、恒大集团品牌..................................................................12恒大地产集团简介..................................................................12恒大地产集团发展历程..............................................................13恒大地产集团荣誉..................................................................14恒大地产集团品牌传播..............................................................14二、易居中国品牌..................................................................15易居中国简介......................................................................15定义·易居中国....................................................................15背景·易居中国....................................................................15版图·易居中国....................................................................17貳、企业理念........................................................................17一、恒大集团企业理念..............................................................17二、易居中国企业理念..............................................................17參、愿景目标........................................................................18一、恒大集团愿景目标..............................................................18二、易居中国愿景目标..............................................................18第二篇团队要求........................................................19壹、组织架构........................................................................19一、恒大-易居大客户部的销售管理职能...............................................201.工作目标：....................................................................202.工作内容：....................................................................201恒大全国项目销售执行管理手册3.职能定位：....................................................................20二、城际公司项目营销负责人的岗位职责..............................................20三、恒大全国项目案场组织结构......................................................21貳、选聘标准........................................................................23一、项目总监要求：................................................................23二、案场经理要求：................................................................23三、案场主管（前台业务）要求：....................................................23四、案场主管（后台行政）要求：....................................................24五、置业顾问要求：（视项目情况而定）..............................................24六、销售助理要求：................................................................24參、岗位职责........................................................................25一、项目总监......................................................................25二、案场经理......................................................................25三、案场主管（前台业务）..........................................................26四、案场主管（后台行政）..........................................................26五、置业顾问..............
