SONYMDR-E10LP耳机营销策划书制作团队：AM&TM团队人员：杨骏杰（队长），杨筱溪，王雨楠，罗莫诺，高体强完成时间：2011年4月22日星期五目录SONYMDR-E10LP耳机营销策划书.................................................................................................31市场状况分析........................................................................................................................31.1市场大环境分析.........................................................................................................31.2市场客户调查.............................................................................................................52产品设计理念及目标客户群..............................................................................................322.1产品名称：SONY-MDR-E10LP（豌豆）..................................................................322.2产品特点及设计理念：...........................................................................................322.3产品潜在客户...........................................................................................................333产品定价计划......................................................................................................................333.1产品自身分析...........................................................................................................333.2目标群体购买力分析...............................................................................................333.3竞争对手分析...........................................................................................................343.4产品定价...................................................................................................................344营销推广策略......................................................................................................................344.1营销理念...................................................................................................................344.2广告表现策略...........................................................................................................354.3媒体运用策略...........................................................................................................364.4促销活动策略...........................................................................................................375营销推广细部计划..............................................................................................................375.1广告设计及投放计划...............................................................................................375.2卖场布置及促销计划...............................................................................................426营销管理计划......................................................................................................................476.1销售主管及职员.......................................................................................................476.2销售计划...................................................................................................................486.3推销员网络推广员招聘与培训...............................................................................487预算分配计划....................................................................................................
