“华夏第一街区”定位、包装及营销推广报告深圳中原物业顾问有限公司中国·深圳目录目录............................................................................................................................2第一部分引言..............................................................................................................4第二部分项目定位......................................................................................................6一.形象定位...............................................................................................6二.项目整体推广主题定位......................................................................11三.总体规划建议.....................................................................................121.目前规划存在的问题......................................................................122.中原建议（一期）..........................................................................12四.客户群定位.........................................................................................171.经营商定位......................................................................................172.投资者定位......................................................................................213.消费者定位......................................................................................25五.功能定位.............................................................................................28六.细节设计建议.....................................................................................301.铺位设计与分隔..............................................................................302.街区特别设计建议..........................................................................32七.价格定位.............................................................................................33八.招商公司推荐.....................................................................................35九.商场管理建议.....................................................................................36第三部分包装建议....................................................................................................37一.标识（LOGO）与主打语.........................................................................37二.地盘包装建议.........................................................................................381.工地形象包装建议.............................................................................381)总体思路：......................................................................................382)工地形象包装效果..........................................................................393)工地围墙包装..................................................................................392.装修标准.............................................................................................433.商业包装建议.....................................................................................44三.售楼处设计及模型制作建议.................................................................451.售楼处建议.........................................................................................452.模型设计建议.........................................................................................49四.对印刷品、制作品等售楼资料的设计建议........................
