第五章明清时期的广告.....................................................................................................................2第一节明清时期工商业的发展...................................................................................................3一.明清时期资本主义萌芽的产生..............................................................................................................3二.明清商业组织的特点..............................................................................................................................4（一）明清的商业集团——商帮...........................................................................................................4（二）商人层次的分化——特权商人...................................................................................................4（三）行业性组织向行会性组织转变...................................................................................................5三.钱庄的产生...............................................................................................................................................5四.明朝的国内外贸易..................................................................................................................................6第二节明清各城市的繁茂...........................................................................................................7一.京津地区..................................................................................................................................................7二.上海...........................................................................................................................................................9三.商业繁盛的南方城市.............................................................................................................................10（一）南京.............................................................................................................................................10（二）武汉三镇.....................................................................................................................................11（三）广州.............................................................................................................................................11第三节明清时期的社会与生活.................................................................................................11一.以旗袍为主的服饰................................................................................................................................11二.茶馆的热闹场面....................................................................................................................................12三.市民的文化与生活...............................................................................................................................13（一）占卜、俗语、俚语的盛行.........................................................................................................13（二）市井文娱活动.............................................................................................................................13四.琉璃厂与城隍庙....................................................................................................................................15（一）琉璃厂...
