文登XXX市XXXXXX住宅小区营销方案（绝密）ux销售方案xxxxxx房产策划咨询有限公司年月日目录一、总体方案41、销售SWOT分析...................................................................................................................4（1）、优势：........................................................................................................................4（2）、劣势：........................................................................................................................4（3）、机会：........................................................................................................................5（4）、威胁：........................................................................................................................52、客户定位................................................................................................................................53、抗性屏蔽及利益点诉求.........................................................................................................7（1）、周边环境、配套抗性.................................................................................................7（2）、回报率抗性................................................................................................................8（3）、前期工程形象抗性.....................................................................................................8（4）、价格抗性....................................................................................................................94、价格策略............................................................................................................................10（1）、价格策略--低开高走................................................................................................10（2）、价格走势图...............................................................................................................115、销控及折扣策略...................................................................................................................11（1）销控策略.......................................................................................................................11（2）折扣策略......................................................................................................................126、操作模式............................................................................................................................13（1）外出探访式..................................................................................................................13（2）销售布点式..................................................................................................................13（3）房交会造势式..............................................................................................................16（4）政府协助式..................................................................................................................16（5）人物营销式..................................................................................................................17（6）常规SP活动式............................................................................................................17二、执行计划.....................................................................
