鲁能泰山广场二期商铺解筹总结鲁能泰山广场二期商铺解筹总结及下阶段营销策略构思及下阶段营销策略构思深圳市星彦地产顾问有限公司济南分公司深圳市星彦地产顾问有限公司济南分公司一、鲁能泰山广场开盘解筹统计一、鲁能泰山广场开盘解筹统计项目项目66月月1818日开盘解筹,共销售日开盘解筹,共销售113113套铺位,其中套铺位,其中VIPVIP客户认购客户认购110110套,解筹率为套,解筹率为55%55%(认筹客户为(认筹客户为201201位),非位),非VIPVIP客户认购客户认购33套,项目总的销售率(套数)为套,项目总的销售率(套数)为36%36%;实现销售面积;实现销售面积2462.182462.18㎡,面积销售率为㎡,面积销售率为27%27%(二(二期可销售面积期可销售面积8971.568971.56㎡);实现折前均价㎡);实现折前均价17068.1117068.11元元//㎡,折前总价㎡,折前总价42024768元,实际(折后)销售均价实际(折后)销售均价16241.17元元//㎡,实际销售总价㎡,实际销售总价39988680元。元。实现内铺(不含街铺和实现内铺(不含街铺和FF区)销售面积区)销售面积2163.112163.11㎡,折前均价㎡,折前均价15336.2215336.22元元//㎡,折前总价㎡,折前总价3317393433173934元;折后元;折后均价均价15030.1915030.19元元//㎡,折后总价㎡,折后总价3251193032511930元。元。具体统计数据如下表:具体统计数据如下表:6.18开盘数据统计表序号客户名称铺位号建筑面积总价折扣优惠增值实价实际均价付款方式签约时间1韩文涛0172.212079648180525025000按揭6.182韩文红0274.252138400185625025000按揭6.183杨翩0378.362256786195900025000按揭6.184韩文波0474.252376000185625025000按揭6.185张从琦A1718.922989360.99*0.99350028948715300.5814一次性6.186张从琦A1819.573092060.99*0.99350029955315306.74502一次性6.187傅健A1918.922970440.9925029382415529.80973按揭6.188傅健A2018.922932600.99029032715344.97886按揭6.189傅健A2118.922951520.9915029205015436.04651按揭6.1810傅健A2220.323398640.9925033621516546.01378按揭6.1811傅健A3320.233398640.99125033521516570.19278按揭6.1812傅健A3418.922970440.99125029282415476.9556按揭6.1813傅健A3518.922970440.99029407415543.02326按揭6.1814杨光A3618.922970440.99*0.9910029103315382.29387一次性6.1815杨光A3719.573072490.99*0.99030113515387.58304一次性6.1816张宗祥A3818.923065040.99200030143915932.29387按揭6.1817彭玉翔A4727.86171600.9940061058821963.59712按揭6.1818彭玉翔A4827.86171600.9930061068821967.19424按揭6.1819李义刚A5618.923178560.99*0.99240030913116338.84778一次性6.1820李义刚A5718.262939860.99*0.99240028573615648.19277一次性6.1821张红英A5819.573072490.99230030187715425.49821按揭6.1822林耀A5918.922970440.99029407415543.02326按揭6.1823林耀A6018.362882520.99*0.99100028151615333.11547一次性6.1824林耀A6119.483058360.9920030257815532.75154按揭6.1825高雯雯A6220.233398640.99*0.99335032975116300.09886一次性6.1826石云A6318.733165370.99335031002216552.16231按揭6.1827丁钜/毛吉权A6418.733015530.99340029513715757.44794按揭6.1828李琳A6518.733015530.99*0.99345029210215595.40844一次性6.1829房玉荣A6618.733146640.99*0.99110030730216406.94074一次性6.1830宋美兰A6719.163870320.9930038286219982.35908按揭6.1831高云花A7020.483215360.99*0.99280031233715250.83008一次性6.1832高云花A7120.483215360.99*0.99280031233715250.83008一次性6.1833马雪峰A7220.483440640.99*0.99105033616716414.4043一次性6.1834谢绍丽A7320.233398640.99*0.99185033125116374.24617一次性6.1835林耀A7419.483019400.9920029872115334.75359按揭6.1836林耀A7518.362845800.99*0.99100027791715137.0915一次性6.1837冯玉珍A7719.573033350.99*0.9950029679915166.01942一次性6.1838张宝昆A7918.923178560.99350031117716446.98732按揭6.1839吴爱群A807.161152760.99*0.9929501100...