运作管理课程设计会展服务供应链系统分析与设计学院经济与贸易学院专业物流工程专业学生姓名指导教师提交日期2011年12月28日目录第一章、绪论.............................................................................................................................................................21.2发达国家会展业现状...................................................................................................................................41.2我国会展业的发展现状..............................................................................................................................5第二章、会展业相关理论..........................................................................................................................................72.1会展业的定义...............................................................................................................................................72.1会展的类型..................................................................................................................................................82.1会展业的作用.............................................................................................................................................92.2服务供应链概述.........................................................................................................................................102.3服务供应链深入研究必要性.....................................................................................................................10第三章、会展服务供应链研究................................................................................................................................123.1服务供应链的定义与特征..........................................................................................................................123.1.1服务供应链的定义...........................................................................................................................123.1.2服务供应链的特征...........................................................................................................................143.2服务供应链的组织与管理..........................................................................................................................173.2.1服务供应链的组织模式...................................................................................................................173.2.2供应链管理方法...............................................................................................................................193.2.3服务供应链的管理策略...................................................................................................................213.3会展业的服务供应链研究..........................................................................................................................213.3.1会展业的服务供应链模型...............................................................................................................213.3.2会展业的服务供应链管理...............................................................................................................23第四章会展的服务供应链设计..............................................................................................................................274.1以服务代理商为核心的会展服务供应链...
