会展服务供应链系统分析与设计VIP免费

运作管理课程设计会展服务供应链系统分析与设计学院经济与贸易学院专业物流工程专业学生姓名指导教师提交日期2011年12月28日目录第一章、绪论.............................................................................................................................................................21.2发达国家会展业现状...................................................................................................................................41.2我国会展业的发展现状..............................................................................................................................5第二章、会展业相关理论..........................................................................................................................................72.1会展业的定义...............................................................................................................................................72.1会展的类型..................................................................................................................................................82.1会展业的作用.............................................................................................................................................92.2服务供应链概述.........................................................................................................................................102.3服务供应链深入研究必要性.....................................................................................................................10第三章、会展服务供应链研究................................................................................................................................123.1服务供应链的定义与特征..........................................................................................................................123.1.1服务供应链的定义...........................................................................................................................123.1.2服务供应链的特征...........................................................................................................................143.2服务供应链的组织与管理..........................................................................................................................173.2.1服务供应链的组织模式...................................................................................................................173.2.2供应链管理方法...............................................................................................................................193.2.3服务供应链的管理策略...................................................................................................................213.3会展业的服务供应链研究..........................................................................................................................213.3.1会展业的服务供应链模型...............................................................................................................213.3.2会展业的服务供应链管理...............................................................................................................23第四章会展的服务供应链设计..............................................................................................................................274.1以服务代理商为核心的会展服务供应链...