香港太平洋（武汉区）营销推广提案目录第一章市场分析..................................................................................5一、宏观政策环境...........................................................................................................................................................................5二、区域概况................................................................................................................................................................................10三、光谷房地产市场分析..............................................................................................................................................................13四、直接竞争楼盘分析..................................................................................................................................................................15第二章项目分析.................................................................................24一、项目概况................................................................................................................................................................................24二、本案SWOT分析.......................................................................................................................................................................24三、卖点与买点提炼.....................................................................................................................................................................27第三章项目定位..................................................................................29一、客群定位................................................................................................................................................................................29二、产品定位................................................................................................................................................................................34三、价格定位................................................................................................................................................................................35四、形象定位................................................................................................................................................................................36五、档次定位................................................................................................................................................................................36六、项目定位................................................................................................................................................................................37第四章营销策略................................................................................38一、营销总体策略.........................................................................................................................................................................38二、营销总纲................................................................................................................................................................................39四、营销整体节奏安排原则................................................................
