神内公司市场营销策划方案目录第一章——营销组合策略........................................................................4一、产品策略......................................................................................41、产品策略的阶段性变化..........................................................42、产品的市场目标......................................................................43、产品策略细分..........................................................................4二、定价策略......................................................................................51、多因素反向定价策略..............................................................52、加强对消费者的价格诱导......................................................63、差价定价策略的基点价控制..................................................6市场营销043班组员：林建滨2004040450梁俊斌2004040469左炜文2004040518周旭业2004040649秦永帅2004040634曾锋2004040540三、分销策略......................................................................................71、深度分销..................................................................................72、导入流程..................................................................................73、核心手段..................................................................................7四、促销策略......................................................................................81、促销为核心营销模式的选择因素..........................................92、以促销为核心营销模式运作策略..........................................9第二章——业务员管理制度体系..........................................................10一、招聘制度....................................................................................101、招聘途径................................................................................102、业务员甄选制度....................................................................10二、培训制度....................................................................................111、主要培训内容:...................................................................112、培训方式.............................................................................11三、激励制度................................................................................111、目标激励.............................................................................122、过程激励.............................................................................123、物质激励.............................................................................124、精神激励................................................................................12四、评估制度....................................................................................121、评估内容.............................................................................122、评估方法.............................................................................12第三章——广告预算规划案..................................................................131、广告预算......................................................................................132、神内公司潜在市场的基本特征..................................................133、主要消费者分析..........................................................................144、广告效果及预测.............
