《营销天下》编著：四海国际篇.......................................................................................................................................................6英特尔的征服计划...............................................................................................................................6丽卡娃娃的“长命术”.......................................................................................................................710000个证人........................................................................................................................................7向阳光挑战...........................................................................................................................................7卡特匹勒公司的七原则.......................................................................................................................8我爱美极士...........................................................................................................................................9张国荣：献给你.................................................................................................................................10IBM的内部整合营销架构.................................................................................................................11重塑劳斯莱斯.....................................................................................................................................12拥有一片美国.....................................................................................................................................12宝洁营销.........................................................................................................................................一三“未来世界”游乐园的魅力...............................................................................................................14香奈儿.............................................................................................................................................一五先声夺人.............................................................................................................................................16宝丽来百彩企划纪实.........................................................................................................................16《独立日》的广告轰炸.................................................................................................................一八今天的读者需要两份报纸吗?.......................................................................................................一八电信战场.............................................................................................................................................19希尔汁至高无上吗?...........................................................................................................................21阿尔比汉堡连锁店企划纪实.............................................................................................................22微波炉蛋糕粉.....................................................................................................................................24默里迪安操纵奥运营销.................................................................................................................
