目录一、项目概况.............................................4（一）地理位置........................................................4（二）项目指标........................................................5二、区域住宅市场调查与分析..............................6（一）区域住宅市场的界定.............................................6（二）区域市场总体情况概述...........................................8（三）区域市场供给状况分析..........................................101．市场供给规模分析..........................................................................................102．市场存量规模分析..........................................................................................133．区域市场潜在供应量分析.............................................................................164．区域市场供应特点..........................................................................................175．区域市场销售状况分析.................................................................................19a)市场销售价格分析..........................................................................................19b)项目销售速度分析..........................................................................................23三、项目市场定位与物业发展方向建议....................24（一）项目优劣势（SWOT）分析.......................................241．优势（Strength）分析............................................242．劣势（Weekness）分析............................................263．机会（Opportunity）分析........................................274．威胁（Threat）分析..............................................29（二）市场定位.......................................................301.定位策略.........................................................302.定位方向.........................................................31（三）客户定位.......................................................321．定位的依据........................................................322。客户定位..........................................................323．客户比例..........................................................334．客户需求特点......................................................34（四）价格定位.......................................................35（五）产品规划、设计建议............................................361.产品的设计构思...................................................362.具体设计细节初步建议.............................................373.物业管理..........................................................40四、本案的营销策略构想.................................41（一）本案存在难点、风险分析.......................................411.难点分析：.......................................................412.风险分析：.........................................................42（二）总体营销策略..................................................431．结合现阶段的市场状况与本案的劣势，制定相应的营销策略.................432.本案的价格总策略.................................................................................................483.组建金隅嘉业客户会策略....................................................................................494.组建北京真正的、最先进的数字化社区..........................................................505.提供精装修菜单服务.................................
