目录摘要......................................................................1引言................................................................3一、中国邮政现代物流发展现状......................3（一）国内物流发展水平分析......................3（二）中国邮政发展水平分析......................5（三）中国邮政物流比较分析......................9二、中国邮政现代物流营销存在的问题..........10（一）缺乏准确市场定位............................10（二）资源结构不合理...............................10（三）技术水平有待提高............................11（四）服务水平整体偏低............................11三、中国邮政现代物流营销问题解决对策.......11（一）找准市场定位...................................11（二）整合资源结构...................................12（三）革新科技技术...................................12（四）提高服务水平...................................13结束语...........................................................13参考文献........................................................14致谢...............................................................14中国邮政现代物流营销策略摘要：随着中国经济的快速发展，中国的快递业发展迅速。作为一家国有企业，中国邮政（EMS）拥有自己的优势和资源，如网络覆盖，城乡大型集团，强势品牌，金融网络等。练习绿卡。但是，存在诸如系统不足，政府和企业不可分割，市场概念薄弱，品牌知名度和服务不足，服务价格高以及缺乏灵活性等缺点。随着中国邮政市场的开放，一家跨国物流公司与中国合作，凭借坚实的物质基础，先进的管理经验和技术赢得了国际市场。快递，以及一些国内市场。与此同时，私人快递已经出现：其低廉的价格和便利的服务使其规模和市场份额变得越来越重要，并设法占领了一些内部城市市场。这在EMS的开发中引起了问题。即使面对海外快递服务和与海外快递公司的竞争，中国的快递系统也应克服其缺点并保持相对竞争力。为此，本文重点介绍了EMS的现状，并提出了EMS发展的解决方案和措施，以加快快递部门的发展。关键词:快递行业、中国邮政、营销决策EMSmodernlogisticsmarketingstrategyAbstract:WiththerapiddevelopmentofChina'seconomy,China'sexpressindustryisdevelopingrapidly.Asastate-ownedenterprise,ChinaPost(EMS)hasitsownuniqueadvantagesandresources,suchasnetworkcoverageandlargedeliveryteamsthroughouturbanandruralareas,strongcorporateimage,convenientgreencardfinancialnetwork,etc.Buttherearealsosomeshortcomings,suchasunsoundsystem,indiscriminategovernmentandenterprise,weakmarketconcept,lackofserviceawarenessandbrandawareness,highservicepriceandlackofflexibility.WiththeopeningofChina'spostalmarkettotheoutsideworld,multinationallogisticsenterpriseshaveenteredChinaoneafteranother.Withtheirsolidmaterialfoundation,advancedmanagementexperienceandtechnology,theyhaveseizedtheinternationalexpressmarketandpartofthedomesticexpressmarket,andareexpandingrapidly.Atthesametime,privateexpressisspringinguplikebambooshootsafteraspringrain.Itslowpricingandconvenientservicemakeitsindustryscaleandmarketshareincreasedaybyday.Ithassuccessfullyseizedpartofthedomesticexpressmarketinthesamecity.AllthesehavebroughtchallengestothedevelopmentofEMS.Inthecompetitionwithforeignforeignexpressgiantsandprivateexpresscompanies,howtoovercomethe1shortcomingsofEMSandgivefullplaytoitscomparativeadvantagestocontinuetooperate.Therefore,thearticleputsforwardsuggestionsandCountermeasuresforthedevelopmentofEMSunderthecurrentsituationofEMS,soastobetterdeveloptheexpressindustry.Keywords:Express,ChinaPost,Marketing2引言目前，中国邮政快递的国内搜...
