第1页共28页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共28页东方圣荷西营销报告解决问题：形成购买、提升销量购买活动的构成要素：产品买方——客户卖方——销售团队目录东方圣荷西营销报告......................................................................................................................1第一部分产品................................................................................................................................2[一]产品外部环境...........................................................................................................................21.行业动态..........................................................................................................................21.1国内............................................................................................................................21.2大连............................................................................................................................72.政策走向..........................................................................................................................93.区域环境........................................................................................................................114.竞争环境........................................................................................................................14[二]产品内部环境.........................................................................................................................141.产品描述........................................................................................................................142.产品细分........................................................................................................................153.销售情况........................................................................................................................164.SWOT分析.....................................................................................................................175.产品定位——寻找购买决定因素.................................................................................17第二部分客户..............................................................................................................................17[一]来访客户——“触动”成交.................................................................................................181.成交客户分析................................................................................................................182.意向客户分析................................................................................................................18[二]未访客户——寻找目标.........................................................................................................19第三部分销售团队......................................................................................................................191.专业................................................................................................................................192.管理................................................................................................................................213.执行力——标准化、信息化、分级审核机制..........................................................
