市场营销策划书1锐澳预调酒市场营销策划书作者：吴丹燕班级：公管1001学号：2010209108212目录1.执行概要.....................................................................................................................51.1企业简介..............................................................................................................51.2营销背景..............................................................................................................62.0目前营销状况..........................................................................................................72.1中国酒类市场现状..............................................................................................72.2中国预调酒市场的发展特点..............................................................................72.3产品营销状况......................................................................................................82.3.1产品分析........................................................................................................82.3.2消费者分析..................................................................................................102.4竞争状况分析....................................................................................................142.4.1竞争态势......................................................................................................142.4.2主要竞争对手产品分析..............................................................................142.4.3竞争综述......................................................................................................163.0SWOT分析...........................................................................................................183.1优势....................................................................................................................183.2劣势....................................................................................................................183.3机遇....................................................................................................................183.4威胁....................................................................................................................193.5营销建议............................................................................................................194.0财务目标................................................................................................................215.0营销战略................................................................................................................225.1营销目标............................................................................................................225.2营销主题............................................................................................................225.3营销对象............................................................................................................235.4营销地区............................................................................................................245.5营销策略............................................................................................................245.6媒介策略............................................................................................................265.7...
