第1页共42页色非印象扬帆启航色非品牌营销策划启航编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共42页第2页共42页第1页共42页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共42页目录一、背景..........................................................................................................................................41.1国内女鞋市场总体状况.............................................................................................................41.2成都女鞋市场状况.....................................................................................................................41.3色非简介....................................................................................................................................5二、市场分析..................................................................................................................................52.1色非成都市场调研报告简析.....................................................................................................52.2色非的SWOT分析.....................................................................................................................92.3色非市场细分..........................................................................................................................112.3.1横向细分.......................................................................................................................112.3.2纵向细分.......................................................................................................................122.4市场选择定位..........................................................................................................................132.4.1色非市场选择...............................................................................................................132.4.2色非市场定位...............................................................................................................13三、营销思路................................................................................................................................143.1营销思路图..............................................................................................................................143.2营销思路----文化与战略营销相结合......................................................................................153.2.1.感性解读.......................................................................................................................153.2.2.理性剖析.......................................................................................................................153.2.3.最终目标.......................................................................................................................153.3营销亮点----借助文化拓展品牌..............................................................................................163.1.1传统营销与文化营销的对比........................................................................................163.1.2理论支持.......................................................................................................................163.1.3营销亮点综述...............................................................................................................16四、营销策略...........
