企业品牌经营的探讨分析研究 工商管理专业

中文摘要摘 要随着的快速发展，企业也在蓬勃发展。目前的企业还没有正确的认识到市场经济下的经营方式与经营策略，企业从最初的产品质量竞争走到了品牌竞争的地步。这是经济发展所带来的一个必然结果，品牌的竞争同时也是产品竞争，但是却是一个更高层次的产品竞争。所以，我们需要看到品牌经营的重要性，无法把正确的品牌经营运用到企业自身的经营活动中就会使品牌经营没有办法贯穿于整个经营活动中。利用阐述品牌的定义，并给出了品牌运用对公司的现实含义，调研了解公司当前存在的缺陷以及不足。再对如今兴起的高新技术的经营策略进行探讨，由小见大，浅析企业的经营与品牌经营之间的不同，找出核心节点做出品牌经营的对策建议，让企业的品牌意识加强，让企业能够稳定快速的发展。因此，在激烈的市场竞争环境下，研究企业如何客观的分析把握自身所面临的经营环境，合理的做出符合企业的品牌形象、品牌经营策略，对于现代企业而言，具有重要的战略意义和经济意义。【关键词】企业 品牌经营 经营策略 4英文摘要AbstractWith the rapid development of our country, small and medium-sized enterprises are also flourishing. At present our country small and medium-sized enterprises is not the correct understanding of the marketing and marketing strategy under the market economy, enterprises from the initial product quality competition came to the point of brand competition, which is brought by China's economic development an inevitable result, brand competition is also the product competition, but a higher level of product competition. So, we need to see the importance of brand marketing, unable to apply the right brand marketing to the enterprise's own business activities will make the brand marketing there is no way throughout the marketing activities. This paper introduces the definition of brand, and gives the practical meaning of the brand application to the company, and investigates the defects and shortcomings of the current company. Again to today's high-tech marketing strategies were discus...