吉利收购沃尔沃可行性分析报告目录1案例背景及介绍...........................................................................................................................21.1案例背景..............................................................................................................................21.2吉利、沃尔沃介绍...............................................................................................................32相关理论.......................................................................................................................................42.1收购的定义............................................................................................................................42.2收购的类型............................................................................................................................42.3跨国公司投资理论...............................................................................................................52.4企业并购的动因...................................................................................................................53可行性分析....................................................................................................................................63.1.外部经济环境.......................................................................................................................63.2中国汽车市场吸引力............................................................................................................73.3吉利国际化发展目标的战略要求.....................................................................................103.4吉利所具备的并购基因......................................................................................................103.5吉利收购沃尔沃所获的利益分析..................................................................................一五4收购的风险分析.........................................................................................................................174.1财务风险..............................................................................................................................174.2市场的风险..........................................................................................................................194.3运营风险..............................................................................................................................194.4文化融合风险......................................................................................................................204.5法律和体制风险..................................................................................................................215对策分析......................................................................................................................................225.1多渠道融资..........................................................................................................................225.2品牌独立运作......................................................................................................................235.3国际化管理团队建设..........................................................................................................235.4消除意识形态层面的抵制，积极与工会合作............................
