第1页共39页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共39页目录前言..................................................................................................................................................2第1部分：简介...............................................................................................................................21.1产品简介............................................................................................................................21.2运营团队............................................................................................................................2第2部分：网络营销数据和渠道...................................................................................................62.1百度指数............................................................................................................................62.2营销渠道............................................................................................................................8第3部分：微博传播.......................................................................................................................93.1简介....................................................................................................................................93.1.1基本情况.................................................................................................................93.1.2形象定位.................................................................................................................93.2微博内容..........................................................................................................................103.2.1更新频率...............................................................................................................103.2.2文案内容分类........................................................................................................103.2.3文案技巧手法.......................................................................................................153.2.4微博互动与活动....................................................................................................203.3微博传播小结..................................................................................................................21第4部分：微信传播.....................................................................................................................224.1简介..................................................................................................................................224.2定位..................................................................................................................................244.3微信内容..........................................................................................................................244.3.1标题.......................................................................................................................244.3.2文章内容...............................................................................................................254.4总结..................................................................................................................................26第5部分活动传播....................................
