营销论文篇一：市场营销毕业论文2013——2014学年第一学期分院：课程：青年人消费新动向与营销策略专业班级：学号：学生姓名：任课老师：2014年5月7日青年人消费新动向与营销策略分析青年人消费新动向与营销策略分析摘要消费需求构成了社会再消费的终点和起点，它制约着经济的开展、投资的增长和工业消费的步伐。青年人属于社会消费过程中的一个特别群体，是指年龄从18岁至28岁的人，这一年龄范围的青年人,与其他消费群体相比，有着不同的消费心理和消费价值观,在当今社会的的青年消费者群体,目前在我国是一个消费潜力较大的市场。青年消费市场蕴藏着宏大的潜力。关注青年的消费行为,引导他们树立正确的消费观念、提高消费质量、进展适度消费,这是广大青年的心愿,也是社会应尽的责任。青年人市场,除其人口众多、消费潜力大之外,还有一个不容无视的特点,即对整个市场的阻碍和冲击作用。青年消费者在消费活动中,具有重要的位置和特别的阻碍力,并在参与消费文化的过程中产生一定的社会阻碍。本文通过对青年人消费心理特征进展分析，进而借助消费心理的研究阐述其消费行为表现，总结出当下青年人消费的新动向,再针对青年消费者的特别消费心理和消费行为探寻对应的营销策略,给企业和营销人员提供借鉴和参考。关键词：青年人；消费心理；消费新动向；营销策略YoungnewconsumertrendsandmarketingstrategyAbstractConsumerdemandconstitutestheendpointandstartingpointforsocialreproduction,whichrestrictsthedevelopmentofeconomy,thepaceofgrowthininvestmentandindustrialproduction.Youngpeoplearesocialspendingduringaspecialgroup,istheagefrom18to28yearsofage,theagerangeofyoungpeople,comparedwithotherconsumergroups,therehavedifferentconsumerpsychologyandconsumervalues,intodayssocietyyoungconsumergroups,currentlyinChinaisalargepotentialconsumermarket.Youngconsumermarketpresentstremendouspotential.Concernedabouttheyoungconsumerbehavior,andguidethemtoestablishacorrectconceptofconsumption,improveconsumerquality,moderateconsumption,whichisthegoalofouryouth,butalsoobligationstothecommunity.Youthmarket,inadditiontoitslargepopulation,consumptionpotential,thereisacharacteristiccannotbeignored,namelytheroleofinfluenceandimpactontheentiremarket.Youngconsumersinconsumeractivity,hasanimportantpositionandthespecialinfluence,andhavesomeinfluenceintheprocessofsocialparticipationinconsumerculture.Basedontheanalysisofcharacteristicsoftheyoungconsumerpsychology,consumerpsychologyresearchfurtherelaboratedbymeansoftheirconsumptionbehavior,summedupthenewtrendsincontemporaryyouthconsumption,andthenexplorethecorrespondingmarketingstrategiesforspecificconsumerpsychologyandconsumerbehaviorofyoungconsumers,tobusinessesandmarketerstoprovidereferences.Keywords：youngpeople;ConsumerPsychology;Newconsumertrends;MarketingStrategy目录青年人消费新动向与营销策略分析...........................................................................................Ⅰ摘要............................................................................................................................................IIYoungnewconsumertrendsandmarketingstrategy..............................................................IIIAbstract........................................................................................................................................III目录...........................................................................................................................................IV青年人消费新动向与营销策略分析...........................................................................................VI引言............
